Shopping Local for Small Business Saturday

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Small Business Saturday in Reno & Tahoe

Small Business Saturday is an American shopping trend held on the Saturday after Thanksgiving, during one of the busiest shopping periods of the year. It falls on November 30th this year. It started in 2010 and is a counterpart to Black Friday and Cyber Monday, which feature big box retail and e-commerce. Small Business Saturday encourages you to shop at your local stores and support local businesses.

Studies have revealed that the impact of Small Business Saturday is a tremendous benefit to the local economy, with 68% of the revenue staying within the local economy. If you want to avoid big crowds on Black Friday, wait for Small Business Saturday and shop local, and enjoy the Holiday spirit in Reno-Tahoe region. Shopping local helps your community shape its unique character. Shopping locally also helps the environment by reducing your carbon footprint, and brings more money to local non-profits. This shopping trend allows you to get one of a kind items and personalized service, all while supporting local establishments and reinforcing the economic position of your local community. Read on to find more information about businesses participating in Small Business Saturday in Reno and Lake Tahoe.

Tahoe City

Tahoe City offers a charming shopping experience year-round with a great amount of restaurants, clothing stores, local art and jewelry, sports equipment, and a wealth of other local businesses. The upcoming Small Business Saturday is a true kick-off for the local holiday season. The Tahoe City Downtown Association is organizing an event called Tahoe City Holiday Hop. All the locally owned stores in downtown Tahoe City will be offering specials and serving holiday treats. It is a great way to enjoy wine, snacks and live music while supporting local shopping.

The official event will be happening Saturday from 12pm until 5pm, but you can participate in a drawing to win great prices now. Pick up a “Shop Local” card in one of the local stores and collect stickers. You will receive 1 sticker for every $25 spent. Cards with 12 stickers or more will be entered into a drawing to win lodging in North Lake Tahoe, and dining or activities vouchers with a combined value of over $2000. If you have 4 stickers on your card, you may be able to win $500 cash. The contest runs until December 24th, and you have until January 4th to submit your card. The winner will be chosen on January 11th.

Some of the businesses in Tahoe City participating in Small Business Saturday are:


Truckee was voted 2018 number 1 coolest little ski town in North America by Matador Network and its holiday atmosphere is truly magical. All the local downtown stores will be offering sales and special deals on Small Business Saturday. This weekend is only the start to a holiday season. Truckee will continue with an event called Festive Fridays, happening on the first 3 Fridays in December. Most businesses will stay open until 7pm for Festive Fridays, providing refreshments and holiday music, and you get the chance to win great prizes in the Scavenger Hunt or Sip & Shop. Parking is free after 4PM, so you can stay for dinner and enjoy one of the amazing Truckee restaurants. Click this link to find more information on Festive Fridays in Truckee.

South Lake Tahoe

With a large variety of stores, South Lake Tahoe offers something for everyone. The town will be hosting their annual “Go Local & Win” holiday campaign, with many local retail shops, restaurants, recreational areas & activities, and health & wellness shops participating. The Go Local Tahoe Holiday Campaign promotes and rewards the value of shopping and dining locally, with a chance to win gift certificates and a shot at three grand prizes. To win, contestants collect stamps from businesses on a passport card. You can pick up a passport at any participating business, at the Tahoe Chamber, or you can download and print one online. Shoppers receive a stamp on their passport for every $25 spent, and then send in the completed passports to the Tahoe Chamber for the chance to win!

South Lake Tahoe Small Business Saturday participants include:  

Click here for more information and complete list of participants.

In addition to the above participants, South Lake Brewing Co. is hosting an Indoor Christmas Market each year in their tasting room to encourage locals and tourists alike to shop local, as well as get everyone in the holiday spirit. The event will take place back-to-back on Saturdays, November 30th and December 7th, from 12PM-6PM, with many great local vendors on site. Click here for more information.


Reno isn’t just large shopping malls or department stores. You can find great little shops with a local vibe in Downtown, Midtown or South Reno. Made in Nevada, a coalition supporting local Nevada companies, is organizing their 10th annual Small Business Saturday. Come get adventurous this year and try their first ever Midtown Scavenger Hunt! Shoppers can collect their scavenger hunt cards from any participating business, solve the clues and get their stamps. Shoppers then turn their Scavenger Card in at The Urban Market by 6pm on Saturday to be entered to win a Made in Nevada Basket worth $40.

All the businesses participating will offer special deals and promotions. Buy Nevada First Gift Shop & Visitor Center will be cutting the ribbon to open their second store at the Legends Mall at 12pm, and will have live jazz music, food and drinks for the shoppers. Midtown Reno is one of the fastest growing neighborhoods in the Biggest Little City. You can find record stores, beauty salons, cute gift boutiques and great coffee shops. Many great businesses will be participating this year such as:

Click here for more information and a complete list of Midtown Reno Small Business Saturday participants.

A great opportunity for shopping that supports local Reno businesses is to explore the Downtown Riverwalk District, which features many small shops that have much to offer. You can start at Reno eNVy to grab some souvenirs from the “Biggest Little City in the World”, and then stop into the neighboring flower boutique Bumblebee Blooms to purchase some fresh floral arrangements just in time for the holidays.

Another place to explore and discover in the heart of downtown would be The Basement. This hidden hangout is located in the Historic Reno Downtown Post Office and consists of many local shops and dining options. This underground plaza is referred to as a “modern marketplace for those seeking the tastiest and most unique items”.

When looking in South Reno for local businesses to support, look no further than South Creek Center. This shopping center is comprised mainly of local business (including our Reno Oliver Luxury Real Estate office!), most of which will be participating in Small Business Saturday. These shops include Shoe, South Creek Clothing Co., Triggers Boutique, Dorinda’s Chocolates, and others. Make sure you don’t miss out on any of these local gems!

For more information on Small Business Saturday in the Reno area, and the businesses participating, check out this writeup from Visit Reno Tahoe.


Tyler O'Neill

Tyler O'Neill serves as the Marketing Manager for Oliver Luxury Real Estate. You can reach him at 775.236.1500 or at